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How's Your Online Marketing? Test, Improve, Retest.

As authors, we do all we can to promote ourselves online. You've heard the list: tweet, blog, post, publish, advertise, trailerize, subsidize... whatever. It's all true, but you could spend hours and days and weeks and years without really nailing serious traffic and gaining exposure.

So how do you make sure your efforts are gaining a balanced and appropriate outcome, when compared to all the hours you've put in?

Get graded on your marketing efforts at http://marketing.grader.com. Type in your Web address and you'll be off and running as the application checks:

  • programming keywords and tags
  • positioning
  • links linking to your site
  • ability to follow easily (twitter, facebook, etc)
  • saturation of key search words
  • mobile marketing
and more

Test yourself, then follow the instructions for improvement and retest. Watch your score go up.

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